How the Leading US eCommerce Websites Perform on Google Lighthouse
A sneak peek into how Google scores the performance of the leading eCommerce websites.
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What’s in the book?
Top performing retailers
A look into the performance of the leading eCommerce websites
Category leaders
A breakdown of performance by eCommerce category, including mass merchants, consumer electronics, food, apparel, health & beauty and more
Winners & losers
Insight into the retailers that are leading the pack and those that have fallen behind
IR100 top 10
An analysis of the 10 highest performing websites on the internet retailer top 100 (IR100) list
An Analysis of the Google Lighthouse Performance Scores of IR100 Websites
Website speed impacts a retailer’s entire digital strategy, from visibility to traffic to conversions and revenue – essentials to gaining and retaining an advantage within the highly competitive eCommerce space. With the importance of websites speed in mind, we analyzed the mobile Lighthouse Performance Scores for the top 100 internet retailers in the US based on online revenue (IR100).
The average Lighthouse Performance Score for the IR100 is a low 26.3.
Health/Beauty websites belong to the lowest performing retail category, averaging a Lighthouse Performance Score of 19.4.
Mass Merchant websites belong to the highest performing retail category, averaging a Lighthouse Performance Score of 37.4.
6 out of the 10 highest performing eCommerce websites utilize headless architectures. The same is true for the IR10, suggesting a relationship between headless commerce, performance and revenue.
Get Your Free Copy of IR100 Performance Score Analysis
How the Leading US eCommerce Websites Perform in Google Lighthouse
A sneak peek into how Google scores the performance of the leading eCommerce websites.
Get Your Free Copy of IR100 Lighthouse Score Analysis
